Do you ever see an advertisement and suddenly find yourself screaming inside, “I gotta have that!” I saw this picture on Facebook. I have no idea what company or website issued it, but each time I look at it, I can see how these things would be so handy to have. In fact, I first saw this picture months ago, and my interest in it is no less now than it was when I first saw it. In this day in age, we are flooded with advertisements. If you are a member of Pinterest then you have no doubt seen thousands of pictures, every day, just like this, all with the intention of gaining exposure to new products intended to bring ease and simplicity to your life. I have seen so many, that I will be honest and tell you that I rarely even pay attention to them. So what is it about this picture that has piqued my interest so much to make it memorable?
As writers, in a world full of Authors flooding the Ebook market daily, we find ourselves in a very similar position. Book descriptions are no longer being read as they once were. Before the digital age, people would take the time to read the book description, simply because they took the time and effort to pull the book off of a shelf. It would be a waste not to. But things are very different now. You can compare it to television commercials. People are recording programs so that they have the ability to fast forward through the commercials. It isn’t just a matter of convenience to watch the program when they have the time. People don’t want to waste time on the things they are not interested in. When they are flooded with thousands of products that are similar, all at once, they zone out. They walk away, they click away, they change the channel or the radio station. We are living in a world where “on demand” is the name of the game, and if your product doesn’t make people stop and take notice, then you’re lost in the flood, soaring down river, praying for something to grasp and hold onto before you sink away to oblivion.
This world is changing so quickly, that it is virtually impossible to keep up. But one thing is obvious, Ebooks are not going away. The self-publishing market continues to grow in resources and popularity. Not just for writers, but people looking for good books to read. Before, the Ebook world was a jungle that people easily got lost in. It was too different, and growing at such a rate that it boggled the mind. But now road maps are being designed to help readers understand the terrain. As writers, we must learn what resources are being used and utilize those resources to their fullest capacity.
The picture above piqued my interest because it is relevant to me. I see how those items could benefit me by simplifying my life. We must learn to do this very same thing when marketing our books. There are so many books available, we must prove why our particular books are worth the time and effort to purchase and read. We must be willing to continually evolve our marketing strategies so that we remain relevant. I can remember the first time I saw a book trailer on TV. It was new and out of the box. We must continually think out of the box and do the things that demand attention in this world of “on demand” lifestyles. Just imagine what it would be like to have people searching for your books because they have seen the cover of your book floating around and they just have to know more about it. We have to start evolving. The same old, same old, is just a pile of rubbish waiting to collapse on top of you.